Serena Cancellier, after 15 years’ experience as Director Designer of leather goods departments in internationals luxury houses, create STUDIOCANCELLIER – Paris, a consulting studio dedicated to luxury brands in order to design, manage and set up leather goods collections and departments.
In STUDIOCANCELLIER she manages leather goods collections from the exploration of the client’s core values to the realization of a well finished merchandisable products, ready for the industrialization. From vision to the products.
She work on all levers: research, design, factories scouting, development, technical issues, timing, budget, target, pricing, performance of the collection and communication.
Serena had the chance to work for years with the AD of each company she joined, learning from them, discovering different perspectives, experiencing more than thousand collections, taking constantly great inspiration from them. She was inspired also by the city where she lived like Milan, Venice, Paris and Florence.
During 15 years long he designed “it bags” for Bottega Veneta, Prada and Louboutin.
In STUDIOCANCELLIER we know that every collection is a balance between many topics: brand identity and client’s aspirations, trends, craftsmanship, factories, timing, budget, communication, industrialization and final price.
Every season is a journey made of love, comprehension and challenge. It is an obstacle race, and we love all that!
We think that inspiration and imagination come from life, creativity is the ability to transform imagination into reality.